TikTok draws millions of users monthly to share their entertaining videos, making it an incredibly viable channel for marketing cannabis products. Although its parent company, Bytedance, is a Chinese software company, TikTok has achieved success across age groups and nationalities.
Its biggest market is the United States, although it’s been struggling with recent controversies over the vetting of underage users and inappropriate content. Currently, around 86.9 million Americans are using TikTok, according to data from Statista.
TikTok is an exciting platform for aspiring social stars who want to gain followers and influential partners. It’s also a venue that marketers are just starting to adopt for promotion.
Since TikTok allows users to share their content on other social media platforms, such as Facebook or Instagram, it’s an ideal platform for cannabis companies looking for ways to reach younger demographics without running afoul of laws prohibiting direct sales through these apps.
TikTok Is a Social Media Platform
TikTok is a social media platform that allows users to create short videos they can share with the world. The app was created by the Chinese company ByteDance. TikTok has been growing in popularity since its launch in 2016, and it’s now used by more than 1 billion people each month across the globe.
Its success is due to its simplicity. Users must tap on items such as emojis and filters while recording their video until they’re done filming.
TikTok is one of the most popular apps in the world. According to Sensor Tower data for Q1 2022, TikTok was the top downloaded app worldwide. Marketers should take note of this trend while also considering how best to use it for their business or organization.
The Platform Heavily Targets a Younger Audience
TikTok is a social media platform that has become immensely popular with younger generations, including teenagers and young adults. In fact, the platform targets an audience that ranges from 13 to 24 years old.
This can be a central selling point for cannabis companies looking to expand their reach and promote their products on TikTok. The platform’s high popularity among younger audiences means there are countless ways cannabis brands can use TikTok to advertise their products responsibly and effectively.
Can You Mention CBD on TikTok?
TikTok’s community guidelines prohibit the trade, sale, promotion, and use of certain regulated goods. Suppose your video is related to activities or goods that are illegal or regulated in most parts of the region or world. In that case, even if it is legal in the jurisdiction you’re posting from, it may be removed.
Since CBD falls in the category of “regulated goods,” it’s hard to tell if content featuring it will be taken down. Most influencers get around these rules using indirect hashtags like “#420family.” TikTok also bans recreational drugs on its platform. Hence, it will be best to advertise CBD goods as medicinal cannabinoids.
You can seek help from a TikTok CBD marketing agency. Such agencies can help you market your CBD products on TikTok while ensuring you abide by all the primary rules and regulations. Hence, you won’t have to worry about your advertising content being taken down due to red flags.
Cannabis Companies Mainly Use TikTok to Market Their Products
TikTok is a great way to reach a younger audience and people who don’t use cannabis. According to eMarketer, almost half of the app’s US users will be between 18 and 34 in 2022. It’s an excellent place for cannabis businesses to market their products and reach people who don’t regularly use cannabis.
Despite restrictive community guidelines regarding regulated products, many CBD companies have found success in promoting their brand on TikTok, the most famous example being Cannabombz which saw a $25,000 spike in sales following a viral post.
The Cannabis Industry Should Look Into Influencer Marketing
Influencer marketing is a great way to create brand awareness and reach your audience. It allows you to connect with customers on a more personal level than traditional advertising.
It also means that influencers have an advantage over other forms of advertising because they are more likely to be trusted by their followers. Influencer Marketing Hub found that TikTok influencers have a higher engagement rate than their Instagram and YouTube counterparts.
Reasons Why Cannabis Brands Should Consider Using Influencers
There are several reasons why cannabis brands should consider using influencers as part of their marketing strategy:
- Influencers can reach a larger audience than traditional advertising methods such as TV ads or billboards. For example, if you have 1 million followers on TikTok and post a video promoting your brand, then all those followers will see it in their feed when they open up the app next time.
- Cannabis brands can use social media platforms like TikTok to promote themselves directly through influencers’ channels rather than paying for their own ad space on these platforms. It might not seem like much, but it does make sense, considering how expensive advertisements could get depending on which platform/medium is used.
TikTok May Be the Next Great Outlet for Cannabis Businesses to Reach Consumers
Cannabis businesses have long been using social media to reach their consumers, but the landscape is always changing. With new social media platforms emerging at an unprecedented rate, knowing where to focus your efforts and how to best engage with potential customers can be challenging.
TikTok may be the next great outlet for cannabis businesses to reach consumers. TikTok users are young and looking for fun ways to de-stress, so they’re likely to be receptive to cannabis ads that promote cannabis as a way to relax and unwind. This could be an essential part of your strategy moving forward, especially if you’re looking to attract the attention of younger consumers.
One of the biggest challenges cannabis companies face is that they often don’t have access to the same marketing channels as other industries. For example, Google doesn’t allow cannabis ads on its platforms, making it difficult for businesses to reach their target audience. That’s why TikTok could be a valuable marketing tool for cannabis brands.
The cannabis industry should look into influencer marketing for cannabis products and brands. The key takeaway from this article is that TikTok may be the next great outlet for cannabis businesses to reach their consumers.
TikTok is a social media platform that can help you expand your reach and attract new customers. If you’re considering starting an influencer marketing campaign for your cannabis products, TikTok should be one of the first platforms you focus on.